{"id":907,"date":"2019-12-05T18:07:49","date_gmt":"2019-12-05T18:07:49","guid":{"rendered":"http:\/\/jaymparker.com\/?post_type=project&p=907"},"modified":"2023-12-04T22:40:55","modified_gmt":"2023-12-04T22:40:55","slug":"spirit-halloween","status":"publish","type":"project","link":"https:\/\/jaymparker.com\/?project=spirit-halloween","title":{"rendered":"Spirit Halloween"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzEifX0=@” button_text=”Back” button_alignment=”left” _builder_version=”4.23.1″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#191716″ button_icon=”#||divi||400″ button_icon_color=”#FFFFFF” box_shadow_style=”preset1″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”f432acc6-6a1c-4be6-ac89-cc818e9ea579″ custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Spirit Halloween Rebrand<\/h1>\n

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Undergrad Rebranding Project<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_gallery gallery_ids=”2703,2699,2698,2700,2702,2701″ fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.19.1″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”dba04c1c-a6cb-4139-988c-d0d5b99ad071″ text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Goal<\/h4>\n

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To redesign the exsiting Spirit Halloween brand identity in order to intergrate\/ align its experience, messaging and visualization throughout a mixed-media brand campaign.<\/p>\n

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Approach<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”1685b9c1-0f70-400d-be1a-052e40cb4b58″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Rebrand an exsiting company of student’s choice. The following were required for the Branding course: updated logo, brand brief, creative breif, redesign of website, uniforms, and marketing items.<\/span><\/p>\n

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Results<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”1685b9c1-0f70-400d-be1a-052e40cb4b58″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Redesigned Spirit Halloween for a undergrad course in 2019. Resulting in mockups, brand and creative briefs that helped create the images above. These were all apart of my physical portfolio for graduation.<\/p>\n

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Spirit Halloween Rebrand  Undergrad Rebranding ProjectGoalTo redesign the exsiting Spirit Halloween brand identity in order to intergrate\/ align its experience, messaging and visualization throughout a mixed-media brand campaign.ApproachRebrand an exsiting company of student’s choice. The following were required for the Branding course: updated logo, brand brief, creative breif, redesign of website, uniforms, and marketing items.ResultsRedesigned […]<\/p>\n","protected":false},"author":1,"featured_media":2696,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-907","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/project\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaymparker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=907"}],"version-history":[{"count":3,"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/project\/907\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/project\/907\/revisions\/2705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaymparker.com\/index.php?rest_route=\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/jaymparker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=907"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jaymparker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=907"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jaymparker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}