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Spirit Halloween Rebrand

 

Undergrad Rebranding Project

Goal

To redesign the exsiting Spirit Halloween brand identity in order to intergrate/ align its experience, messaging and visualization throughout a mixed-media brand campaign.

Approach

Rebrand an exsiting company of student’s choice. The following were required for the Branding course: updated logo, brand brief, creative breif, redesign of website, uniforms, and marketing items.

Results

Redesigned Spirit Halloween for a undergrad course in 2019. Resulting in mockups, brand and creative briefs that helped create the images above. These were all apart of my physical portfolio for graduation.